Peugeot e-208 (2019)

Peugeot shocked the automotive community today by presenting its new supermini, the 208, like it was nothing new or important at all. But the amount of press coverage shows that journalists all over the world consider Peugeot’s announcement something more: the launch of the first ‘real’ affordable electric car for the masses.

Afbeeldingsresultaat voor peugeot e 208

Normally car brands like to scrape as much press coverage as possible by bringing about numerous teasers, video’s, and bits of information over the longest period of time possible when launching a new model. But not Peugeot. Last weekend already saw the main pictures of the car leaked; and now Peugeot decided to just blast it all out.

While the new 208 is an interesting car in itself, sporting a brand new design, innovative interior, and new powertrains, most attention goes towards the all-electric variant. Of course, car makers nowadays boast all the time about their future electric models, but only very few of them actually come with production ready cars which will arrive to market only a couple of months later. Peugeot does exactly that.

Afbeeldingsresultaat voor peugeot e 208

The powertrain in itself is not really new though, since we already know it from the DS 3 Crossback E-tense. However, that car did not arrive yet and is supposed to be a lot more expensive (being both a crossover instead of a hatchback and being from a premium brand instead of a volume brand). The numbers? 136 hp, 260 Nm, 50 Kw, acceleration from 0-100 km/h in 8.1 seconds, and a suggested WLTP range of 340 kilometres. These figures show two things. The battery pack itself seems very impressive, sporting the same size as the future Tesla Model 3 Standard Range (SR), but also 100 Kw DC charging and a 3 phase 11kw AC charger. On the other hand, it seems Peugeot cut the cost by using a relatively weak electric motor. 8.1 seconds is not fast at all for an EV (I’d even dare to call it underwhelming), my former Peugeot 206 GTI (2003, 2.0L petrol, also 136 hp) did about the same numbers with 70 Nm less torque and an old fashioned 5 speed manual. Since rumour has it the new E-208 is also destined to succeed the sporty 208 GTi our guess is Peugeot is still hiding a more powerful motor for the future. For that car we’d aim at 170-180 hp and acceleration below 6.5 seconds (which is possible, just look at the BMW i3s and future E-Mini powertrain).

Afbeeldingsresultaat voor peugeot e 208

Of course, we’re all very excited about this new model. We’ve known it would be coming for a long time but it’s still exciting to see Peugeot unveil it at the same time as the regular new 208 and also shipping it to Geneva for the upcoming motorshow. The success of the car, and also our continued enthousiasm, however largely depends on the price tag Peugeot decides to stick to it. If Peugeot is aiming for a decent profit margin it’ll probably arrive around €33k. They can ask that amount, because it is the same price point as the Renault Zoe which now seems a lesser car in every aspect. And; there are no competitors undercutting that price at this moment. The upcoming E-Mini will be more expensive as a premium offering, and Volkswagen’s ID-range is still far from market.

Afbeeldingsresultaat voor peugeot e 208

We’d love it if Peugeot decides to go for a ‘disruptive strategy’ and offer the 208 Electric for €25k in base trim. That would truly break open the market, and challenge the upcoming competition the the fullest. It’d also earn Peugeot valuable points for catapulting its very popular supermini model strong in the EV-era.


The New Peugeot 508

It has been a while since a new article was posted on this blog, largely due to the fact that my regular daytime job (which I require for a stable income) took a lot of my time, also after working hours. However, with the holiday period coming up I’ll be able to invest more time into writing and car reviewing, something I hope everyone reading the articles appreciates. Over the course of the past months, view count numbers have been growing steadily, which is great and a real motivating factor for me.

Now on to the topic of today’s article, which is the brand new Peugeot 508, which was released to to the world around three weeks ago. For readers from the United States; the 508 is a mid sized sedan/hatchback/estate which competes with cars like the Volkswagen Passat and the Ford Fusion / Mondeo.

The car arrives in interesting times. In different European countries, the D-segment, home of the 508, is not going very well. Sales are down for multiple consecutive years, and the customers staying are almost all lease companies and no private buyers. That is probably why Peugeot thought it wise to change their approach to the segment and position their offering differently. They did so by unveiling a sporty yet elegant design with more resemblance to a five door coupe (like the Volkswagen Arteon and the Audi A5) than a traditional four door sedan.

Press critics until now have been very positive about this new angle of the French carmaker. Almost everyone seems to like the design language and the overall package Peugeot is now offering. Personally, I specifically appreciate the more sporty design seen on the GT-Line variant on the pictures in this article, it has been a while since Peugeot chose for a muscular and sportive design and I think they changed direction with the 508 in a very good way. Apart from that, it is also a very welcome change to the loads and loads of SUVs and crossovers we saw recently flooding the markets.

Interior wise Peugeot opts for a new iteration of its ‘I-Cockpit’, which revolves around a digital instrument cluster, smaller and lower positioned steering wheel, and control switches aimed towards the driver. All details have been executed with the best materials and nicest eye for detail. The looks of it are not as clean as, par example, an Audi A4, but it looks almost as high quality and is a lot more refreshing.

Apart from the five door liftback there will also be an estate, called 508 SW. From the side it looks a bit like the 308 SW, but the rear is a lot stronger and, to my opinion, better looking. Engine options for now consist of petrol and diesel powertrains, from 130hp to 225. Price wise Peugeot is kicking things off with special introduction version, which are not the cheapest and could be obtained for prices around €50k. The current baseline goes for €38k (in the Netherlands) which gets the mentioned diesel with a manual 6-speed gearbox, front wheel drive, and the Active trim. This trim has the main niceties of the interior but moves on smaller wheels (16″) and swaps the ‘sabretooth’ LED lights on the front for aluminium strips.